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Peyton’s Vision: Creating a Space for Women to Understand Their Bodies
When Peyton Woodard first approached Victor + Valor®, her idea was to launch a supplement company. Like many military spouses, Peyton had worn many hats throughout her life, from being a wife and mother to exploring different careers. Her next step was going to be in the wellness industry, a space where she could help women live healthier, more empowered lives.
However, after speaking with Victor + Valor® and diving deeper into Peyton’s passion and vision, it became clear that her heart wasn’t in just selling supplements—it was in helping women understand and embrace their bodies, especially the often-overlooked aspects of women’s health like the hormonal shifts, mental, and emotional changes women experience during their cycles.
Through careful brand strategy work and research, Peyton discovered that her true calling was to help women better understand their periods, the hormonal shifts that come with it, and the ways these shifts impact mental, emotional, and physical well-being throughout the month. What started as an idea for a supplement company evolved into a mission to educate and empower women—leading to the birth of Luna Leaf Wellness.
The Challenges: From Concept to Reality
As Peyton’s dream began to take shape, she faced several obstacles in turning her vision into a tangible product that could reach and support women around the world:
Brand Strategy: Peyton had a clear mission but wasn’t sure how to communicate that mission through branding that would resonate with women of all ages. She needed help creating a strong brand identity that reflected her passion for empowering women through health education.
App Development: Peyton wanted to create an interactive app that would provide women with the tools to understand their hormonal cycles, track their emotions, mental shifts, and physical changes, and offer personalized health recommendations on diet, exercise, and mindset. But building this kind of app required expertise and resources that Peyton didn’t have on her own.
Content Creation: To truly engage users, Peyton needed high-quality content and visuals that would educate and inspire. This meant she needed support with photography, copywriting, and project structure, ensuring that both the front-end user experience and back-end customer relationships were strong and supportive.
Peyton had the vision, the passion, and the drive to help women, but she needed strategic guidance and expertise to turn her dream into a reality.
Victor + Valor® Steps In: Transforming Vision into Reality
When Victor + Valor® came on board, we knew we were partnering with someone who had a true passion for serving women and a vision that could change lives. With over 26 years of branding experience from our Executive Director, Ali Craig, we were able to support Peyton in crafting the Luna Leaf Wellness brand and launching the Luna Leaf app.
Here’s how we helped Peyton make her dream a reality:
Brand Strategy Development: We worked with Peyton to define a strong brand identity for Luna Leaf Wellness, ensuring it communicated her mission to empower women. We developed messaging that spoke to women’s health journeys, highlighting the importance of understanding their cycles and hormonal shifts.
App Development Collaboration: While Peyton partnered with an app developer to bring the app to life, we supported her by providing strategic guidance on how to structure the app. We helped with front-end design, ensuring a user-friendly experience, and back-end customer relationship management, which allowed Peyton to stay connected with users and provide ongoing support.
Content Creation and Copywriting: We assisted in creating high-quality content that aligned with Peyton’s vision, from copywriting that resonated with the app’s target audience to photography that conveyed the warmth, trust, and empowerment Luna Leaf Wellness wanted to communicate. The content and visuals made the app inviting, educational, and engaging.
Project Management and Structure: From project structure to timelines, we worked closely with Peyton to ensure the Luna Leaf app was launched successfully in September 2024. Through ongoing collaboration, we ensured the app was not only technically functional but also aligned with Peyton’s values and mission.
The Future: Expanding the Reach and Impact of Luna Leaf Wellness
Launched in September 2024, the app is now available in seven countries, with hundreds of downloads, and it’s changing lives. Women from all walks of life are using the app to better understand their cycles, track physical and emotional shifts, and receive personalized advice on how to eat, exercise, and support their well-being throughout their cycles.
As 2025 approaches, Luna Leaf Wellness is positioned for even more growth:
Brand Partnerships: Peyton plans to expand the app’s reach through brand partnerships that align with Luna Leaf’s mission to support women’s health. These partnerships will bring new resources and opportunities to users while allowing the app to grow its audience even more.
Public Speaking and Media Appearances: Peyton is also excited to expand her role as a public speaker, using her voice and experience to educate women about their bodies and how to care for their health throughout their cycles. This will include podcasts and media appearances, where she can share the Luna Leaf mission with a wider audience.
The Ongoing Partnership: Always Ready to Pivot and Grow
At Victor + Valor®, we believe in the power of ongoing collaboration. We’ve been there with Peyton every step of the way, helping her transition from dreaming of the Luna Leaf app to launching it. As the app grows, we’re excited to continue supporting Peyton and her team, ensuring they have the resources and guidance to scale the app, create more engaging content, and expand their reach.
Through our partnership, Peyton has been able to turn her vision into a real, tangible impact for women. As Luna Leaf grows, Victor + Valor® will be right alongside her, helping her take the app to the next level.
Support Victor + Valor® – Empower More Entrepreneurs Like Peyton
At Victor + Valor®, we are passionate about empowering entrepreneurs like Peyton to bring their vision to life. We help military spouses, veterans, and nonprofit leaders build the brands, resources, and connections they need to thrive.
If you believe in the power of women’s empowerment, entrepreneurship, and community support, we invite you to join us. Your donations, partnerships, and collaborations help us continue supporting brands like Luna Leaf Wellness as they change lives and create lasting impact.
Donate to Victor + Valor® to support our work with entrepreneurs and nonprofits like Luna Leaf Wellness.
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Together, we can create a future of empowerment, success, and community. Join Victor + Valor® today, and help us continue to make a difference.
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