Roll Out the Peach Carpet: ATL’s $100K Brand Lift for a Military-Led Business

If Atlanta had an awards season, this would be the moment the velvet rope drops, the lights flare, and the cameras catch that first step onto the… peach carpet. 🍑

This fall, Victor + Valor®—a national 501(c)(3) that equips active duty, Veterans and Military spouses with best-in-class branding and marketing—is giving one Atlanta-area, military-led business a $100,000 Brand Lift in end-to-end services. Not a novelty check. Not “exposure.” Real strategy, creative, and go-to-market execution designed to move revenue and impact.

Ready to strut? Apply now: victorvalor.org/atl

Why a Brand Lift (and not just a logo)?

Because brand is the engine—the system that attracts, converts, and keeps customers. Logos are nice. Systems scale.

The $100,000 Brand Lift is a done-with-you sprint that includes:

• VIP Strategy: Customer insights, positioning, and a measurable GTM plan.

• A Brand That Converts: Visual identity, messaging, guidelines, and sales collateral.

• Digital That Sells: Conversion-ready site/landing pages, CRM + email automations, analytics.

• Story, but Credible: On-brand photo/video, a press kit, and media angles that actually land.

• Acceleration: Organic + paid campaign setup with clear KPIs.

• Coaching + Reporting: Biweekly work sessions (12 weeks) and quarterly optimization reviews.

It’s a services award delivered by Victor + Valor® and partners—not cash. Think craft services for your company’s blockbuster.

Why Atlanta? Why Now?

Because ATL builds. And when a military-led business scales here, it creates jobs, strengthens local supply chains, and proves the power of service-sharpened leadership in the marketplace. One award, multiplied impact.

We’re looking for the founder who reads this and thinks, “Give me the ball.” If that’s you, get on the peach carpet.

Are You Peach-Carpet Ready?

You’ll thrive in this program if you’re:

• 51%+ veteran- or military-spouse-owned

• Gross under $1 million dollars annually

• Operating in the Atlanta Metro area

• Selling a real product or service (early revenue, pilots, or pipeline count)

• Able to move fast—you’ll approve assets and make decisions biweekly

• Eager to share your story and measurable community impact

If you just checked three or more boxes, stop scrolling and apply to :victorvalor.org/atl

The Timeline (so you don’t miss your cue)

• Apply by: Tuesday, Sept 21, 2025 (11:59 PM ET)

• Finalists notified: On/around Sept 22, 2025

• Winner announced: During MIC Atlanta, Sept 23, 2025 at the Victor + Valor booth (314) at 1pm est. Attendance at MIC is encouraged (hello, montage moment) but not required to win.

How to Stand Out (Straight from the Judges’ Notes)

1. Be specific about demand. Paying customers? Pilots? Revenue range? Contract pipeline? Put numbers on it.

2. Name your bottleneck. “Positioning is fuzzy,” “site isn’t converting,” or “no PR readiness” beats buzzwords every time.

3. Pick one lever. If we fixed one thing first, what would unlock the most growth—and why?

4. Show Atlanta impact. Jobs created, veteran hiring, local suppliers, underserved customers—make it tangible.

5. Keep it tight. Clear, candid language travels farther than jargon.

What “Peach Carpet” Actually Looks Like

No step-and-repeat without receipts. Here’s how your rollout plays:

• Discovery → Direction: Deep-dive sessions translate your market reality into a sharp brand strategy.

• Identity → Assets: Your visual system and messaging lock in—then the sales tools arrive.

• Site → Stack: Your site and funnels are rebuilt to convert, with email/CRM humming in the background.

• Content → Credibility: Photo/video capture, a press kit, and story angles that media can use.

• Launch → Learn: Campaigns flip on; KPIs guide optimization; quarterly reviews keep momentum.

It’s the difference between “we look good” and “we’re booked out.”

The Heart Behind the Hype

Victor + Valor® exists because military families know pressure—and perform under it. We bring neuroscience-backed branding and strategy-driven marketing to founders who’ve already proven grit. When they win, Atlanta wins: more stable jobs, stronger main streets, and a storyline that invites the next military-led venture to take the leap.

Step Onto the Peach Carpet

If you’re an active-duty, veteran, or military-spouse owner building in ATL, this is your moment. Let’s trade “almost ready” for “let’s roll.”

Apply now: victorvalor.org/atl

Tag a founder who needs the nudge. Then let’s make some peach-state history. 🍑

Victor + Valor® is a national 501(c)(3) nonprofit providing free, best-in-class branding and marketing support to the military-connected entrepreneur community. Official Rules apply.