This Memorial Day, You’re Part of a Legacy That Lives On
- Ali Craig
- May 23
- 1 min read

As Memorial Day approaches, we are filled with deep gratitude—not only for the brave men and women who gave their lives in service to this
country, but also for you, whose support carries their legacy forward in a
powerful way.
At Victor+ Valor®, we operate by a set of five nonnegotiables. These aren’t just
ideals they’re promises.
Promises to serve with integrity, to never charge those we help, to honor every
brand like it’s a battlefield win, to choose truth over trend, and to rise together as a
community.
But here’s the truth:We can’t uphold any of these nonnegotiables without you.
Because of your generosity, here’s what’s happening right now:
Over 1,000 veterans in rural America are being served this June through the
Operation Honor: Rural Salute™ event in PA -an event we are helping lead and equip.
Our Executive Director, Ali Craig, has been selected to host a roundtable at the Military Influencer Conference this fall in Atlanta to showcase the impact of
your support and the brands it’s bringing to life.
New brands have launched, trademarks have been secured, collaborations are growing, income is rising, and families are becoming stronger.
Even spouses who have lost their husbands in battle are turning their grief into
legacy businesses—with your help.
You are not just funding websites and workshops. You are fueling identity, dignity,
and destiny.
This Memorial Day, as the nation remembers the fallen, we want you to know this:
You are part of their legacy.
You are standing with the wives, the veterans, the kids, and the dreamers who are building something beautiful after unthinkable loss. You are saying, "I see you. I believe in you. And I will walk with you."
And for that, we are eternally grateful.
With honor and hope,
The Victor + Valor® Team
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